American actress known for roles in Euphoria and The White Lotus, earning Emmy nominations.
Why it's trending
via NewsSydney Sweeney, an American actress, is trending after her nude "Just Sports" campaign for sports betting app Novig sparked backlash from female athletes who criticized it for sexualizing women in sport.
More on why it's trending
Her nude "Just Sports" campaign for sports betting app Novig has gone viral and drawn condemnation from female athletes, including Olympians, who say it sexualizes women in sport. Novig's CEO confirmed Sweeney herself approached the company about the partnership and received equity in the exchange.
Sources
- complex.comExclusive: Sydney Sweeney Talks Novig Partnership, New 'Just Sports' Campaign
Sydney Sweeney is getting into the sports betting game with Novig; here's everything you need to know about their new "Just Sports" campaign.
- frontofficesports.comNovig CEO: Sydney Sweeney ‘Forces Us Into National Discourse’
After Novig's ad with Sydney Sweeney went viral, the CEO told FOS Sweeney approached Novig about the promo and got equity in the company.
- cnn.comSydney Sweeney under fire from athletes over nude sports-prediction ad
Female athletes have reacted with anger and incredulity to a “hypersexualized” advertising campaign featuring a nude or minimally clad Sydney Sweeney posing...
- deadline.comSydney Sweeney Novig Sports Betting Ad Sparks Backlash Among Olympians
Sydney Sweeney's nude Novig sports betting ad has infuriated female athletes, including Olympians.
- bbc.comSydney Sweeney: Athletes including Amy Hunt respond to controversial advert
Female athletes have spoken out against a controversial sports gambling advert starring actress Sydney Sweeney. The advert has gone viral online and...
- theguardian.comSydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad
Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress.
- news.northeastern.eduHow sports betting app Novig trolls us with its Sydney Sweeney ads
Northeastern experts explore why Novig's first national ad campaign featuring actress Sydney Sweeney sparked online controversy.
- nbcphiladelphia.comSydney Sweeney's new sports trading ad draws backlash from female athletes
Female athletes are pushing back on Sweeney's provocative sports ad, saying it sends the wrong message about women in sports.
- nytimes.comSydney Sweeney advert sparks backlash from female athletes: ‘This is what women in sport look like’
A controversial sports gambling advert featuring Sydney Sweeney has sparked a backlash among female athletes for sexualising women in sports.
- nbcnews.comFemale athletes hit back at Sydney Sweeney’s sexualized ‘Just Sports’ ad
Olympians and other athletes say the mostly nude ad reinforces the sexualization they have spent decades fighting in their push to be recognized for their...